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Amazon Listing Performance AMAZON

MTR sales + traffic + inventory (+ ads) → full SKU diagnosis.

Step 1 — Download these files from the marketplace

FILE 01

Amazon MTR — B2C / B2B (.csv) — multiple allowed

Seller Central → Reports → Manage Taxes → GST Monthly Reports → Download Report → Merchant Tax Report (MTR) → B2C / B2B → select the month → Download Report. B2C is required; add B2B in this same box if you sell on Amazon Business — select both together and they are pooled into one sales figure.

FILE 02

Business Report — Detail Page Sales and Traffic (.csv)

Seller Central → Reports → Business Reports → "Detail Page Sales and Traffic" → set the same date range → Download CSV.

FILE 03 · OPTIONAL

Inventory by SKU — Easyship / Seller Flex / FBA (.csv/.xlsx/.txt) — optional, multiple allowed

Easyship: Seller Central → Reports → Inventory Reports → Request an Inventory Report → Inventory Report → Request Report → Download. Seller Flex: Seller Flex → Inventory → All inventory → View by SKU → Download icon (right side) → Download. FBA: Seller Central → Reports → Fulfilment → FBA Inventory → Request .csv Download → Download. Selling on more than one channel? Select all the files together — stock is pooled per SKU.

FILE 04 · OPTIONAL

Sponsored Products / Display — Advertised Product report (.xlsx) — optional, multiple allowed

Campaign Manager → Measurement & Reporting → Sponsored Ads Reports → Create Report → Sponsored Products / Sponsored Display → Advertised Product → set the same period → Run report. Include the month and year in the report name.

Step 2 — Upload & generate

Log in to generate this report. New sellers get 3 free reports a month.

What this report does

✓Sessions, CTR, CVR and return rate per SKU
✓Retail (B2C) and Amazon Business (B2B) sales counted together when you add both reports
✓ACOS / TACOS / ROAS with organic-vs-ads split (when ads reports uploaded)
✓Stock pooled across Easyship, Seller Flex and FBA — one true stock position per SKU
✓True non-seller and dead-capital detection from your inventory
✓Tags: Hero, Scale Ads, Cash Cow, Fix Listing, Ads-Dependent, Cold, Steady, Dead
✓Ad math reconciles to the Amazon Ads Deep-Dive
✓6-sheet Excel: Summary, Active SKUs, Non-Sellers, Returns Analysis, State Concentration, Raw SKU Data

Use case

The monthly Amazon health check: see which SKUs sell on their own, which are propped up by ads, which convert traffic poorly (listing fixes) and which are dead stock — so ad spend, listing work and restocks go where they pay back.